The Fact or Act Decision-Maker Thinking about your audience:At the end of your presentation, do you want your Audience to DO something?* Yes - I want them to DO something No - I want them to KNOW something I don't knowHere's another way of putting it, do you want to inform or persuade your audience? Inform Persuade I don't knowIf you're wanting to persuade your audience it's normally because you want them to do something...What do you want them to do?Try to express this in just one sentence.If you're wanting to Inform your audience then you want them to know something...What do you want them to know?Express this in the way you might say it to your audience. Use just one sentence if you can.Thinking a bit more, now that your audience knows this, do you want them to take some action?*Often the reason we tell people something is because we want them to take some sort of action. Yes NoWhat action do you want them to take?It's possible that your presentation is not meant to inform or persuade. For example, if your presentation is: * an entertaining speech where the primary purpose is to amuse the audience, or * a celebratory speech for a special occasion such as a birthday or wedding. then the questions we're asking you here are not so useful. However if your presentation doesn't fall into one of these exceptions then you probably need to work out whether you are trying to inform or persuade your audience.Would you like your work to be emailed to you? YesName*Enter your details First Email* Δ
