How to establish your credibility without bragging
It’s hard to pull-off establishing your credentials without sounding like you’re bragging. The public speaking blogosphere is alive with stories of presenters who didn’t quite hit the right note. Lisa Braithwaite says in her blog post on establishing...Lessons from Cialdini #2: How to persuade using the power of the negative
Pop psychology culture says focus on the positive. But if you do, you’re missing out on huge persuasive power. In Yes: 50 secrets from the science of persuasion Robert Cialdini and his co-authors explore the concept of “loss aversion”. Loss aversion...
Lessons from Cialdini: what can we learn from hotel towels?
Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and Steve Martin has many nuggets for presenters. I’ll be reviewing these in a series of posts....The 6 reasons why face-to-face presenting is more persuasive
Seth Godin recently posted that as online methods of engaging and interacting improve, the expectations for face-to-face interactions such as sales calls, presentations and conferences will increase: In other words, “I flew all the way here for this?” is...Got an important presentation coming up?
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