Lessons from Cialdini: what can we learn from hotel towels?
Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and Steve Martin has many nuggets for presenters. I’ll be reviewing these in a series of posts....Got an important presentation coming up?
Got an important presentation coming up and:
You have so much content that you can't figure out what to leave out?
Don't know where to begin your design process?
Worried that your material won't be of value?
Feeling overwhelmed and can't get started?
Can't figure out your theme?
Concerned you won't be engaging?
Time is running out?
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