scientific evidence - Speaking about Presenting

New scientific research on memory

by Olivia Mitchell | Content, Powerpoint, Presentation research

I love having scientific back-up for the way we do things as presenters. So I subscribe to a number of cognitive science blogs to keep up-to-date. Here are two research studies on memory. The first one backs up what we already know – we’ve got a great...

The power of anecdotal evidence

by Olivia Mitchell | Content, Presentation research

In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can trump objective facts. The power of the anecdote 1. Vaccinations and autism A recent Scientific American article by...

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