by Olivia Mitchell | Content, Presentation research
Presentation experts extol the power of telling stories in presentations. A recent Scientific American “The Secrets of Storytelling” explores why stories are so powerful. It looks at three theories from the fascinating field of evolutionary psychology....
by Olivia Mitchell | Content, Presentation research
In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can trump objective facts. The power of the anecdote 1. Vaccinations and autism A recent Scientific American article by...